Systematic literature of previous studies suggested the need to conduct and examine the antecedents of energy-efficient home appliances in developing markets. This research highlights that perceived consumer effectiveness is the most influencing factor affecting intention. The implications of this study would be helpful in understanding consumers’ behavior toward the purchase of green products in developing markets. Culture prescribes the way in which you should live and affects the things you purchase. To some degree, consumers in the same social class exhibit similar purchasing behavior.
The expense of purchasing products is the price paid to suppliers to purchase them. On the contrary, the cost of manufacture includes both variable and fixed expenses. For example, a business requires 10 units of its item in 10 consecutive periods.
Understanding Make-or-Buy Decisions
Practical implications Energy consumption has posed serious threats to the sustainability of the environment and endangered the lives of many species across the globe. Environmental degradation due to unsustainable consumptions has provided ample opportunities to the marketers that led to the development of sustainable products such as energy-efficient home appliances. Although researchers have extended TBP to predict consumers’ purchase intention of energy-efficient appliances, studies lack to provide a holistic view from consumers’ perspective. Consumers’ concern for the safety of the environment depicts consumers tendency to purchase environmentally friendly products and promote less hazardous products. Marketers should incorporate environmentally friendly benefits to the product that serve to attract maximum consumers and maintain harmony with the environment.
Consumers’ intentions may not always result in actual behavior. Thus, to expand research applicability, researchers should include actual behavior of consumers by conducting interviews or collecting data from the same consumers after an interval of three to six months. Future studies can integrate the impact of these potential variables on consumer purchase intention of energy-efficient home appliances with the same model.
Keep in mind, however, that different people, no matter how similar they are, make different purchasing decisions. They don’t have unlimited budgets that allow them to advertise in all types of media to all types of people, so what they try to do is figure out trends among consumers.
Consumers’ knowledge of eco-labels, green trust and functional values are a vital construct that needs focus in term of the energy-efficient appliances purchase decision. Eco-labels are one of the emerging marketing tools that serve to guide consumers related to products environmentally friendly attributes and contribute to the acceptability of products. Marketers can use eco-labels to differentiate green products from conventional and establishes consumers’ trust in product performance. Originality/value This study is relevant to energy-efficient home appliances.
Step-by-step guide to Make or Buy Decision
It is believed that consumers’ are skeptical about products’ functional benefits. Research limitations/implications Although this study has presented a holistic approach to assess consumer purchase intention for energy-efficient home appliances, there are some limitations of the current study. First, this study has focused on consumer intention to purchase energy-efficient home appliances rather than actual purchase of appliances. Ajzen argued that intention is the accurate and immediate measure of actual, but gaps exist between intention and the actual behavior of the consumers (Ajzen and Fishbein, 1980).
Consumers respect these people and often ask their opinions before they buy goods and services. Situational influences are temporary conditions that affect how buyers behave. They include physical factors such as a store’s buying locations, layout, music, lighting, and even smells. Companies try to make the physical factors in which consumers shop as favorable as possible.
- Findings The findings of the study reveal that consumers’ knowledge of eco-labels, environmental concern and perceived consumer effectiveness are the important predictors of purchase intention.
- Purpose The purpose of this study is to develop a theoretical framework of consumers’ purchase intention of energy efficient home appliances.
How to: Qualitative Measures for Make-or-Buy Decisions
The third limitation is related to the methodology of this study, the quantitative method has been used in this study. Future studies may use qualitative and mixed methods to better understand consumers’ inclination of purchase intention of energy-efficient home appliances in Pakistan. Besides, a qualitative study will be helpful to explore new variables that are essential in the decision-making of consumers for the purchase of energy-efficient home appliances in Pakistan. Therefore, an in-depth qualitative study would be helpful to explore those variables in the context of a developing country.
Doing so helps them reach the people most likely to buy their products in the most cost effective way possible. Studying people’s buying habits isn’t just for big companies, though. Even small businesses and entrepreneurs can study the behavior of their customers with great success. For example, by figuring out what zip codes their customers are in, a business might determine where to locate an additional store. Customer surveys and other studies can also help explain why buyers purchased what they did and what their experiences were with a business.
If they can’t, they utilize other tactics such as discounts. The consumer’s social situation, time situation, the reason for their purchases, and their moods also affect their buying behavior. To better understand consumers and connect with them, companies have begun looking more closely at consumers’ lifestyles. This often includes asking consumers to fill out extensive questionnaires or conducting in-depth interviews with them.
Most market researchers consider a person’s family to be one of the biggest determiners of buying behavior. Reference groups are groups that a consumer identifies with and wants to join. Companies often hire celebrities to endorse their products to appeal to people’s reference groups. Opinion leaders are people with expertise in certain areas.
The questionnaires go beyond asking people about the products they like, where they live, and what sex they are. Instead, researchers ask people what they do—that is, how they spend their time and what their priorities, values, and general outlooks on the world are. Researchers hired by Procter & Gamble have gone so far as to follow women around for weeks as they shop, run errands, and socialize with one another. Planned obsolescence is a deliberate effort by companies to make their products obsolete, or unusable, after a period of time.
Introduction to relevant and irrelevant expenses
Even small businesses such as restaurants use coupon codes. For example, coupons sent out in newspapers are given one code. Then when the coupons are redeemed, the restaurants can tell which marketing avenues are having the biggest effect on their sales. Carry out the quantitative analysis by comparing the expenses incurred in each option.
Factors favoring in-house manufacture
The goal is to improve a company’s sales by reducing the amount of time between the repeat purchases consumers make of products. When a software developer introduces a new version of product, older versions of it are usually designed to be incompatible with it. For example, not all the formatting features are the same in Microsoft Word 2003 and 2007. Sometimes documents do not translate properly when opened in the newer version. Consequently, you will be more inclined to upgrade to the new version so you can open all Word documents you receive.
Purpose The purpose of this study is to develop a theoretical framework of consumers’ purchase intention of energy efficient home appliances. Design/methodology/approach Non-probability quota based on age and education and purposive sampling technique have been used to assess data collected by a questionnaire survey. Findings The findings of the study reveal that consumers’ knowledge of eco-labels, environmental concern and perceived consumer effectiveness are the important predictors of purchase intention. However, the positive relationship between green trust and products’ functional value was found insignificant.
What is the difference between to make and to buy?
Make or buy analysis. The make or buy decision involves whether to manufacture a product in-house or to purchase it from a third party. The outcome of this analysis should be a decision that maximizes the long-term financial outcome for a company.